Lately I have been talking to different clients about their journey into the digital transformation, cloud computing and the Internet of Things (IoT). We are looking into how we can help them to fully exploit the possibilities of existing technologies and business models and furthermore challenge existing business models through existing and new technologies. In the course of this I finally got my hands on a bunch of Amazon dash buttons. Despite that I’m not able to use them as intended (only US, only Amazon prime), buying detergents or diapers just by pushing the button, I am quite happy! The dash buttons are remarkable IoT devices and representing a milestone in technical evolution affecting the lives of most of us.
Remarkable, milestone, evolution, revolution… isn’t it just a button able to order some goods or products? I think it’s far more, Amazon paved the way for IoT business for retail and consumer markets. They standardized a powerful hardware setup for low cost, running infrastructures capable and scalable to handle any amount of purchase requests, provide easy setups for the users and alongside ease customer loyalty and are attractive to vendors, selling their goods.