Word has gotten around that big data is a new and promising IT discipline. There are many examples of successful big data applications. They include connected cars, mobile adversing and security analytics just to name a few. Not much is heard from the life science industry. Clearly the lines between medical devices and lifestyle products such as fitness trackers are gradually blurring.
Bitkom surveyed 102 companies from the pharmaceuticals sector about the digital transformation in 2015. According to this survey, 97 per cent of pharmaceutical companies believe that lifestyle products are going to make a significant contribution to operating results in the future. These companies would therefore hold an important component of the new value chain: the sensor that records a variety of vital functions.