Imagine you implement a new software and nobody uses it
Apr 14, 2016 | by Ria Gebert | 0 Comments

Unfortunately, that is reality far too often. The rollout of a new software takes place without integrating those people that should eventual use it effectively– namely the employees. But rollout projects are always change projects because the use of a new application normally is connected with process changes in the functioning of the employees. But why changing well-tried? That is what many users ask themselves and start using the new software with old and familiar processes. It is obvious that this is doomed to failure and the result is rejection and frustration from all sides. The solution: target-group-specific communication starting at an early stage.

A communications strategy that accompanies an employee before, during and after introducing a new software and which considers the elements hand, head and stomach increases the satisfaction and the success of each rollout. But why especially these three elements?

The employees must operate the new system with their hand. They need to know all elements which are necessary for their work and how to use them efficiently.


With the head, the employees need to understand why the new system is implemented. In doing so, the focus is on conveying goals and backgrounds that are connected with the implementation.

According to instinct, the employees should want to use the new system. Pleasure, curiosity and individual benefit create self-propulsion and motivation among the employees.


Disregarding even one of these elements can already lead to rejection and frustration. So, it’s all in the mix.

Do you encounter stomach pains, headaches and/or pains in your hand in your rollout projects? As Communication Services experts, we are pleased to support you in eliminating these pains.

Visit our website and contact us!