Mobile apps and Big Data are important topics, which are more and more relevant in the Life Science Industry. New media is available on a global base. That’s the reason why people and companies have to adapt their processes to this new digital age. People search for information on the internet and often trust blogs or forums more than the old fashioned ways. For medical problems they do not only trust doctors, but inform themselves on the web. The new social media has big influence on the ways on how information is provided and received. Also the way of interactive information exchange has changed. Formulas are used in a digital way, either on websites or also on mobile apps. Therefore data has to be accessed in a global way. Mobile apps are used outside of secure networks; therefore, also the related data has to be stored secure in a global way, which allows access from the internet.
Information sharing and tracking via mobile apps
Many pharmaceutical companies have already a couple of mobile apps for different purposes. Often mobile apps are based on the use of data which is stored in the cloud in order to allow world wide access from different parties.
One purpose of mobile apps can be the presentation of information. Educational content can be shown, news on specific products or on other topics, or the presentation of the company with specific information can be a use case for an informative mobile app. The source of the data to be shown can be stored somewhere in the cloud, so that a global access is possible outside of internal networks.
Very popular are also apps for information and tracking around diabetes. As children grow up in a digital world, it is easier to handle the disease with appropriate media. Mobile apps can be used to track the health status and send reminders to take medicaments, but also to give information about the disease or latest updates on new approaches.
In combination with wearables, a use case is the tracking of health. An app can collect data from multiple fitness devices and track the fitness status. People can then review their health status, track the progress with diagrams and get reminders for next activities.
The use of mobile apps is not only relevant for pharmaceutical companies but also for the exchange of information with agencies. The agencies use web based formulas or mobile apps to receive reports about problems with medicines. In the past often safety reports or reports of suspected adverse drug reactions were entered on websites. However, as many people are working on mobile devices such as netbooks or smart phones it is also beneficial to be able to enter the information via mobile apps.
Secure and flexible data storage with Big Data and cloud technologies
A mobile app can be run on any device like netbooks, smartphones or ipads and connect to Big Data sources in the cloud. In this way an exchange of information can be used in a flexible way; travelling people can access the data also outside of the company. With security on the connections it is ensured that data is stored and transferred in a safe way. With such apps the connection to the media format can be reached and a good user acceptance can be received for people who are used to work with the new social media.