Dr. Pfleger – Automatic Analysis of Online Product Reviews for Mail-order Pharmacies
Product ratings, which are perceived as the neutral and independent experience of other consumers, play an increasingly important role in online purchasing decisions. This also applies to pharmaceuticals, which are being bought online with growing tendency. This digital communication provides pharmaceutical manufacturers with important information on their own products as well as competitor products from which they can draw valuable conclusions to increase their product success. Dr. Pfleger Arzneimittel GmbH planned to conduct a central analysis of the top 20 German mail-order pharmacies according to product ratings and was looking for a qualified partner in this endeavor.