Dr. Pfleger – Automatic Analysis of Online Product Reviews for Mail-order Pharmacies

Challenge

Product ratings, which are perceived as the neutral and independent experience of other consumers, play an increasingly important role in online purchasing decisions. This also applies to pharmaceuticals, which are being bought online with growing tendency. This digital communication provides pharmaceutical manufacturers with important information on their own products as well as competitor products from which they can draw valuable conclusions to increase their product success. Dr. Pfleger Arzneimittel GmbH planned to conduct a central analysis of the top 20 German mail-order pharmacies according to product ratings and was looking for a qualified partner in this endeavor.

Client

Dr. Pfleger Arzneimittel GmbH

Partner

Technology / Service

»Social proof and rating play a central role in product research and customer decisions to purchase products online. The Webscraper from fme automates the data extraction process and combines it with advanced analytics methods to evaluate textual data. This provides us with valuable insights into our own products as well as those of competitors. We are pleased with the results as well as with our collaboration with fme.«
Jochen Meyer

Head of Marketing OTC/OTX & Digital Health, Dr. Pfleger Arzneimittel GmbH

Case Study| Dr. Pfleger – Automatic Analysis of Online Product Reviews for Mail-order Pharmacies
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Tobias Stein
Managing Consultant
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