Pharmaceutical Company – Qlik Sense Analysis Supports Pharmaceutical Sales Team in Daily Work

Challenge

An internationally active pharmaceutical group uses its central CRM system, among other things, to maintain customer contacts and document all activities with its customers. This presented a challenge to the medical sales employees and their team leaders. It was only possible to create Excel reports, which lacked visual elements such as charts. As a result, it was very cumbersome to get an overview of all clients. The pharmaceutical group was looking for a solution that would allow all information to be prepared in a clear and aggregated form, and in turn improve their daily work.

Client

International Pharmaceutical Company

Partner

Technology / Service

»The new Qlik Sense analytics dashboard from fme AG greatly supports our colleagues on the medical sales team. It has become a regularly used dashboard with consistently positive user feedback within the company in a very short period of time. In doing so, fme has managed to understand exactly what we want and provide our colleagues with a helpful tool in their daily work.«

Multichannel Analytics Manager, Pharmakonzern

Case Study | Pharmaceutical Company – Qlik Sense Analysis Supports Pharmaceutical Sales Team in Daily Work
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