fme was awarded the Marketing Excellence Award for excellence and innovation in Marketing of their EMC Certified product fme migration-center and the ECD solution portfolio. Having been partners for more than a decade, together both companies have worked collaboratively to help meet their client’s needs. The key to success has always been an excellent working relationship with Dell EMC Marketing and Sales organizations in Europe and the United States. fme used many of the marketing channels offered by Dell EMC to promote each of the campaigns. This included the sponsoring of customer events as well as sales targeted events like EMC World, Customer.Next, Momentum Europe and ECD Ready. Together, fme US and EMC fme conducted joint webcasts on fme’s migration-center, a webinar series featuring the Dell EMC Documentum Life Sciences Solution Suite, a webinar on EMC LEAP and individual web sessions arranged by a telemarketing agency for EMC InfoArchive. The invites for the joint webcasts were prepared and sent via Dell EMC’s Digital Marketing Platform, and fme improved their website content with syndicated content from the Dell EMC website in a product showcase. All campaigns were accompanied with social media activities on fme’s product and corporate accounts.
With migration-center, fme has been a member of the Dell EMC Certified Solution Program for more than 10 years, differentiating their content migration solution based on quality. The product was also the reason to join the InfoArchive Consortium as it brought a solution to the community portfolio which helps clients speed up their implementation projects and reduce costs. Together with the Consortium, fme ran a thought leadership campaign on Next Generation Archiving featuring a joint whitepaper written by TechTarget and a corresponding webinar series.
From left to right: Jim Nelson (Dell EMC | Worldwide Head ECD Partner Business, Dirk Bode (fme CEO) and Jason Capitel (Dell EMC | SVP WW Sales ECD)
“We are very proud to be awarded with the Marketing Excellence Award for the marketing initiatives we have been running together with Dell EMC for many years. Dell EMC is offering a great choice of marketing opportunities for partners through diverse channels and we take great advantage in bringing our customer success stories to life through case studies, video testimonials and social media marketing. With this marketing mix we have been successful in working jointly with Dell EMC to drive sales performance and measurably increasing quality leads in the sales pipeline. ” said Dirk Bode, CEO of fme AG.
“As content management increasingly moves to new platforms, we are reliant on our partners to develop and implement innovative solutions that will help our customers.” said Katherine Granat, Worldwide Director, ECD Global Partner Marketing, Dell EMC. “We’re thrilled to recognize fme for its visionary approach and great marketing initiatives for their EMC Certified product migration-center and other products from the ECD portfolio.”